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WeChat Yourself into the Chinese Market

China has been the market to woo and many destinations are striving to get the Chinese market which has a staggering 1 billion outbound trips made in 2017 with expected annual growth of 10% for several years.

However, to capture the attention and interest- mostly affluent travelers- is not an easy task to accomplish. One needs to have a different marketing strategy as compared to one used in the West. Special attention should be taken on how they consume information… Read more here

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