ZIMBABWE TO WOO GERMANY AT WORLD’S LARGEST TRAVEL TRADE FAIR IN BERLIN

Zimbabwe Tourism and Authority is on a path of making an effort to market the tourism industry to a betterment stance at the ongoing Internationale Tourismus-Berlin, German.

As part of their press release dated 6 March 2019, it stated that the Zimbabwe delegation, led by Minister of Environment Tourism and Hospitality Industry, Honourable Priscah Mufumira, and 28 local players as compared to last year `s year of 15 local exhibitors which indicates an significant improvement.

Mupfumira said the opportunity offers Zimbabwe to generate international arrivals as being done by European countries after Germany was ranked 3rd in overseas arrivals.

Zimbabwean
tourism authorities are reviving efforts to strengthen tourism traffic from the
German market as the nation participates at the 2019 international tourism bourse
in Berlin Germany which officially
kicked off this morning and runs until
10 March.

Buoyed
by the strong sentiment from the international market confirmed through endorsements
by renowned international travel guides and media houses, which voted the
destination, among the top three must visit places in 2019. Officials are confident
of making a strong statement for the Zimbabwean tourism product and its offerings
to grow arrival statistics.

The
Zimbabwean delegation led by the Minister of Environment, Tourism and
Hospitality Industry, honourable Priscah Mupfumira comprising a record 28 local
tourism industry players, has made a huge statement of intent through the
massive uptake of exhibition space at the
world’s largest travel
show after securing 72 square
metres a
significant improvement from last
year’s figure of 15 local exhibitors.

According
to Minister Mupfumira, outbound tourism from Europe has generated almost half
of the world’s international arrivals. She said the opportunity still remains
for Zimbabwe to aggressively profile its tourism potential in this region,
particularly in Germany which she stated “…. remains one of Zimbabwe’s key
source markets ranked 3rd in overseas arrivals after the United States of
America and the United Kingdom, contributing 37,304 arrivals last year”

hens the need for intensified investment in destination promotion.

Tourism Business Council of Zimbabwe Chief Executive officer, Mr Paul Matamisa said, “international tourism is a vast major investment as it creates business opportunity and networking industry layers.”

He adds on to say that ITB is very important for Zimbabwe tourism industry as it will benefit from professional networking and their packages.