Airlines as always have been the foundation of the travel and tourism sector, as they provide the means by which travelers can visit destinations, especially those far from their points of origin. One of Africa’s fast-growing airline brand has been mana from heaven for Zimbabwe’s tourism
Zimbabwe, earlier this week, received 10 of Ugandan top travel agents who felt would be interested in, and benefit from, a visit to Zimbabwe, which is a destination.
This visit was hosted by Rwandair and was part of its ongoing efforts to create greater interest in business and leisure travel to Zimbabwe from East Africa.
“Some of you may ask why we have brought the visitors to Harare at this time when there has been a measure of socio-economic and political unrest. The answer is very simple: what we have discovered is that all Zimbabweans, irrespective of their affiliations and beliefs, love tourists, and they consistently invite them to enjoy this country and they offer all visitors the warmest of welcomes,” said the RwandaAir Country Director, Ada Magezi.
“And we all recognize the importance to Zimbabwe’s economy of travel and tourism, which yields the much-need foreign income that buys everything from fuel and wheat to power and medicines, all of which are needed by the hospitable people of Zimbabwe,” she continued.
The group brought from Uganda last weekend has been exposed to just some of the range of activities available to visitors who choose to include Harare in their itineraries.
“Far too many people regard Harare only as a stopover while heading off elsewhere around the country, and we wish to see people take advantage of the many attractions here for them,” said Ada
“Accordingly, our visitors have been around the city and its suburbs, and they have also visited Imire Game Park near Marondera and Bushman Rock Estate just to the east of Harare. “
“We know that Victoria Falls is the country’s premier tourist attraction, and it is to there that most tourists travel. But we also wish to see tourists undertaking visits to all the other wonderful attractions across Zimbabwe, from Hwange and Lake Kariba to Mana Pools and the Eastern Highlands, and from Great Zimbabwe and the Lowveld to Bulawayo and the Matobo Hills, as well as all the other places that offer such interest and excitement to visitors.” she said.
Speaking at the same press briefing, Ada expressed that they have been pleased with the levels of business on Rwandair services to Zimbabwe to date and are hopeful of sustained business and increased levels of support in coming months and years.
She said, “Not only do we provide the air transport that carries passengers across the world, but we also engage in a great deal of destination marketing in order to highlight our routes and to encourage traffic on those services which we provide.”
“We are very much part of the effort to increase the levels of business and leisure tourism into Zimbabwe, and it is our hope that the growth in interest in this destination will maintain its upward momentum during 2019 and beyond,” she went on.
“We are keen to stimulate growth in traffic into Harare, and we hope that such growth will come from a wide range of source markets around the world. We have been especially keen to increase the level of traffic into Harare from East Africa, where there are a large number of nationals and expatriates who wish to visit other parts of Africa, and for whom Zimbabwe is an appealing destination.” He said.
Rwandair is one of Africa’s fastest-growing airlines, and now service …. destinations in Africa and … across the world within its route network. Africa’s potential as a travel and tourism destination is enormous and RwandaAir are ready to, and capable of, playing a meaningful role in helping the continent to
Rwandair has four scheduled services between Kigali and Harare each week, and it is our hope to increase these as and when the need arises.