After a period of Zimbabwe being in the news for wrong reasons, marred with bad publicity due to demonstrations, reports on torture against protesters, the internet shut down for several days, Zimbabwe Tourism Authority has launched a project dubbed the ‘Grand Tour Africa-New Horizon’.
Welcoming the 33 member delegation at Meikles Hotel in Harare on Tuesday, the Minister of Environment, Tourism and Hospitality, Hon. Prisca Mupfumira appreciated the gesture extended to Zimbabwe of being selected by China as one of the prime destinations.
Speaking at the official project launch Hon. Prisca Mupfumira said the 33 delegation would help to market brand Zimbabwe in China.
“It is in the spirit of this noble initiative that we are launching the Grand TOUR AFRICA- NEW HORIZON Project, which will see us receiving 350 Chinese tourists every month as from March 2019.”
The project is a collaboration between Ethiopian Airlines, which is providing the Charter flight for 350 Tourists to travel through Djibouti, Tanzania and Zimbabwe! The final destination being Zimbabwe, the Tourists will enjoy the majestic Victoria Falls and other scenic beauties provided by nature Zimbabwe.
“Part of the large Chinese delegation will include investors who are coming to scout the environment whilst enjoying our unique tourist attractions. The interaction also seeks to establish cultural ties with the East and promote cultural exchange programs between the two countries,” Mupfumira added.
At the launch Mupfumira went on to install Zimbabwe tourism brand ambassadors among them Mr. Liehui. Chinese embassy official Zhao Boagang confirmed that the visit is evidence for the Asian country’s unwavering support and commitment to Zimbabwe.